The same strategy also applies to images, so that they show up in image searches.Īs a webmaster, you luckily don’t even need to decide whether you would rather trust in an XML or HTML sitemap. The data includes the title and description of the video file, the URL of the subpage on which the clip is shown, a link to a thumbnail picture, and the storage location of the video player you used. This requires creating an XML file that supplies data about the individual clips on the site. If you have incorporated videos into your site and would like Google to integrate them into its video search, you should provide a video sitemap. It is difficult for Google and other search engines to read the content of video files, making the search engines dependent on additional data, called metadata. XML also allows you to create a so-called video sitemap. This will allow the search engine to gain a better understanding of your entire website. If you create a sitemap in the XML format, you have the option to submit it to the Google Search Console. Instead, it is common to provide a link to the overview document, above the header or footer of the website, for example. These days, the sitemap usually isn’t integrated as a frame. The sitemap is thus an additional website component that increases user-friendliness. In this way, the sitemap becomes akin to the search function and the navigation bar. Users can easily find their way around the site via the links when they are looking for something. A navigation file in the HTML format can be used by visitors to the website without complications. This results in advantages and disadvantages of XML and HTML sitemaps. XML is a markup language just like HTML, but the former boasts more functions. A sitemap that is created in the XML format, however, is primarily oriented toward search engines. This is essentially an additional document that is part of the website, and can be incorporated into the structure of its online presence just like any other HTML page. If you want to make the sitemap available to website visitors, you should make an HTML sitemap. It is common to differentiate between two versions of the sitemap: it exists in the XML format, and there are also HTML sitemaps. For one thing, having this additional navigation tool can increase user-friendliness, and for another, search engines make use of these files. Nowadays, the navigation process is usually solved much more elegantly, but the sitemap is still justified. Often inserted as a frame in addition to the main content, sitemap documents gave visitors the opportunity to move from one site to another at any time, without having to click through individual hyperlinks one after the other. In the early days of the World Wide Web, the sitemap was principally created to make users’ website navigation easier. In the sitemap, pages are recorded along with corresponding URLs. All of them together are found on the webspace. To understand it, you should briefly familiarize yourself with the set-up of a website: a basic website is comprised of individual HTML documents, which are stored in various folders and interconnected via hyperlinks. This means that the structure of the entire web presence is duplicated in this overview. A sitemap contains all documents-in other words, webpages-of a website, and presents them hierarchically.
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